Everything we do online has a real world environmental impact therefore as users of the internet, we share a common responsibility to stay conscientious of what we produce and consume online.

However, as a digital design studio, this is not enough. We have a responsibility to not only stay aware but take active steps toward creating cleaner and environmentally friendly products and services. We know this is just the beginning and we're not perfect, but we would love to try.

Our Manifesto

As an initiative, we aim to be:

Our Partners

While we started this journey on our own, this isn’t how we want to push it from here on in. We’re constantly exploring new ways of implementing sustainable digital design practics into our work, and documenting our findings so that the wider creative community, and part of this has been partnering with like-minded studios and individuals.

That’s why we’ve partnered with Midnight Studio, a UK-based development agency who works with companies who’re always looking to push the bar and build stunning digital products and services.

With Wonderland leading the conceptualisation and designs, Midnight joined us as the development lead, working with sustainable techniques from both our research, and their own experiments.

Sustainability has been a core focus from minute one, and remained a central pillar to our partnership throughout. From meetings hosted via Crewdle - a sustainable video converencing tool - to relying on Slack as a primary communication tool to avoid sending large files to one another. Every step in the process has centered around reducing our combined footprint while maximising our impact.